About David Cohen

davidasherc@gmail.com + 646-823-5705

3/3/2020

As an award-winning digital video creative, David has a broad spectrum of experience in content production and post production, creating and leading campaigns, interactive, and branded content as well as creating marketing communications, for brands. David has over 12 years of experience in agency, broadcast, brand and marketing settings with proven results.

With a major foundation in video, he has deep experience directing live-action and post-production teams as well as leading creative ideation for broadcast and digital video. He is equally comfortable in the edit suite as a motion designer and editor, as he is in the role of post-producer and director, producing and finishing a product. David has spent a great deal of time on set and in remote locations as well, managing shoots and directing talent, thought leaders, and influencers. David has command of production financials as well as creative, placing importance on SOWs, project management, budgeting and planning and comfort with c-suite executives and stake-holders.

Reaching beyond video, digital and print, David has consumer experience in social distribution for brands such as Aflac and Dos Equis. For the latter, David co-ran a campaign for The Most Interesting Man employing street-level engagement (a food truck and street lounge) and digital engagement (The Most Interesting Jam recipe contest). David was involved with early social campaigns for Facebook at H+K, and he was instrumental in helping turn the communications group at KPMG from internal to external by employing social channels for their content, which the firm had not done before.

David has foundational understanding of content strategy, and is a creative problem solver and powerful story-teller. David has experiential, digital, social, and organic messaging experience working with clients such as Facebook, FedEx, Estee Lauder and Pringles. He has worked with groups developing award-winning digital, print, and video campaigns across financial, consumer, and healthcare industries for clients such as Merrill/BoA, Unilever, and Novartis. He understands and values brand, with a deep passion for visual identity, and believes that messaging and tone of voice are as important as logos and color. He also has extensive experience in new business development and presentations, and has been deeply involved in successful pitches at every company he has worked for.

David is an organized leader who establishes and uses processes to create efficiency. He easily maintains his calm, positive demeanor despite working in high-pressure situations. He is tireless, enthusiastic, reliably generates fresh ideas, and creates imaginative content regardless of resources and budget. He is a strong team builder.

David is currently running brand and creative for a startup which teaches kids how to code through electronic music, and is also producing and photographing 360 imaging for Estee Lauder for a pilot machine-learning project, and creating organic, exciting animations for Hyphen Digital.

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